The initial idea for my surf brand is to focus on formal and semi-formal wearable designs using 'InSalt' as the brand name. This will represent my designs as a stylish and trendy range. I also want to incorporate some reversable designs through the promotion slogan In-Salt-Out. My surf brand style is focused on a target market for females and males from late teens to early thirties and anyone else it may appeal to. The clothing style would allow the surf culture and people wanting to associate with this culture to wear fashion and labels in situations away from the beach. My InSalt range would be suitable for things such as nightclubs, weddings, presentations, race days parties and any other formal or semi-formal events. I think this concept will be successful as it is not only a more affordable way to wear formal clothing but the consumer can dress in a brand name relating rto their sub-culture in any situation.
InSalt clothing will consist of:
For men: Dress shorts, dress pants, ties, dress shirts, suits, belts, shoes, watches etc.
For Women: Dresses, dress pants, blouses, watches, shoes, jeans, fancy singlet tops etc.
I am still brainstorming possible logos to be the signature and representation of my brand name as an image but it will be clearly recognisable and fairly basic.
This clothing range is able to be worn through every season as it ranges from summer gear such as shorts and singlets through to suits and jeans for the cooler months. InSalt would be sold in surf shops all over australia and eventually expand to an international market through promotions and brand recognition.
Monday, July 23, 2007
Charlie's Surf Label
Coffin Surf
Coffin Surf is a Surf Label that allows even the darkest of souls to express themselves, it is the darkest beach wear around. Coffin Surf would be suited to ghouls (girls)between the ages of 16-30.My Female models will have a cute pin up attitude about them.
Having an Influence of the 1950’s Pin up era, and the Goth and Punk subcultures Coffin Surf is sure to make heads turn. The majority of the Coffin Surf Range comes in only a handful of colours being Black, Navy Blue, Red, Purple, Green and pink. This being that I think these colours are more suited to the style of Clothing.
When you think Coffin Surf think Spooky, Bats, Spider Webs, Coffins, Skull X Bones and Tattoo designs. This is what you will see throughout the Coffin Surf range. Coffin Surf will sell all the necessities you will need for a day at the beach including pieces that can be worn to and from the beach and classy evening wear, these will include T-shirts, Board shorts, Button front shirts, Skirts (Mini and Knee Length), Bikinis, One piece swimsuits, Ladies Board shorts, sarongs, Thongs, Parasols, dresses.
One of the pieces that will be a part of the range includes: The 1950’s boy leg and halter top one piece, lady’s swimsuit with two pistols featured on the bum of the swimsuit. (Available in Black and Pink) with a white emblem on the bum of the black swimsuit, and a Black emblem on the bum of the Pink swimsuit.
The shop itself will feature coffin shaped display cabinets with lockable glass fronts, to display all of the accessories. Black and White checked Lino will be used throughout for the flooring. The walls will be painted Black and have featured designs on them (most probably tattoo style designs) also featuring the shop name and logo.
There will be a nice comfy lounge for those hubbies and a plasma which will help with advertising for Coffin Surf, also including some old school footage of cars and girls (which I’m sure those boyfriends and hubbies will enjoy).
Hannah barrs surfware, 200 words!
This shop is a place filled with life and happiness, white walls with a splash of color and a whole lot of modern creations. my target is for both sexes from the ages 16 to late 20's to be able to wear big comfy, bright, casual clothes and feel a bit different, my aim is to produce a variety of outfits that aren't like the rest of the surf wear people wear today.
t-shirts, singlet's, dresses, board shorts, swim wear and accessories to fit all shapes and sizes.
i want to create clothes for the more material type, that make a person stand out, using colorful materials, fluro, repetitive patterns, i want to create clothes that not only can be worn to the beach but also can be worn out during the evening, topped off with something dressy and look fabulous.
Layout of the store: This shop will be spread out so customers have room to look around without being crowded in, the colors of the walls will be white with every 2nd one a bright color to bring out life within the store, As you enter the store, a master piece that has the stores name mosaic into the floor thats surrounded by polished cement, making the store have a factory feel.
Racks will be spread around the outside and be positioned by size. Center of store will have a stainless steal cabinet, consisting of the accessories and hats. The back of the store will have a stainless steal desk to purchase all items. Fairy lights will be scattered around the shop to make things different, and modern lamps and photographs will be hung up, Old school lounges will be around the store for customers to kick back and have a break, also making the store a bit more funkier.
Where would they wear it? These clothing items can be worn anywhere in general, beach, shopping, even out clubbing for the older shoppers. How would they wear it? depending on where and when, during the day, simple bright colored shorts and shirts, dresses, will do fine for the beach scene where as night life, top a bright colored shirt off with your best pair of jeans. girls, depending on the dress, most are made for both day and night, topped off with accessories. How would I sell it? the people who work within the store must be cruise, fashionable young people who love to socialize, party, and would be able to get along with all customers, making them feel comfortable within the store. I would advertise the store amongst magazines and on local notice boards, I would make the shop look colorful and interesting, play soft but funky tunes, make the environment a bit different to other stores, so customers are interested to come check things out.
What imagery would I use? To reach the aim i'm targeting i would use bright colors, images of colorful things such as sunshine, beaches, rainbows, anything that stands out.
i would make all accessories large, and the clothes to be different, bigger then usual, and something the customers can enjoy wearing.
t-shirts, singlet's, dresses, board shorts, swim wear and accessories to fit all shapes and sizes.
i want to create clothes for the more material type, that make a person stand out, using colorful materials, fluro, repetitive patterns, i want to create clothes that not only can be worn to the beach but also can be worn out during the evening, topped off with something dressy and look fabulous.
Layout of the store: This shop will be spread out so customers have room to look around without being crowded in, the colors of the walls will be white with every 2nd one a bright color to bring out life within the store, As you enter the store, a master piece that has the stores name mosaic into the floor thats surrounded by polished cement, making the store have a factory feel.
Racks will be spread around the outside and be positioned by size. Center of store will have a stainless steal cabinet, consisting of the accessories and hats. The back of the store will have a stainless steal desk to purchase all items. Fairy lights will be scattered around the shop to make things different, and modern lamps and photographs will be hung up, Old school lounges will be around the store for customers to kick back and have a break, also making the store a bit more funkier.
Where would they wear it? These clothing items can be worn anywhere in general, beach, shopping, even out clubbing for the older shoppers. How would they wear it? depending on where and when, during the day, simple bright colored shorts and shirts, dresses, will do fine for the beach scene where as night life, top a bright colored shirt off with your best pair of jeans. girls, depending on the dress, most are made for both day and night, topped off with accessories. How would I sell it? the people who work within the store must be cruise, fashionable young people who love to socialize, party, and would be able to get along with all customers, making them feel comfortable within the store. I would advertise the store amongst magazines and on local notice boards, I would make the shop look colorful and interesting, play soft but funky tunes, make the environment a bit different to other stores, so customers are interested to come check things out.
What imagery would I use? To reach the aim i'm targeting i would use bright colors, images of colorful things such as sunshine, beaches, rainbows, anything that stands out.
i would make all accessories large, and the clothes to be different, bigger then usual, and something the customers can enjoy wearing.
Elise’s Surf wear profile
Target market:
My surf wear brand is targeted towards young boys aged 5-10. Boys at this age have a vivid imagination and enjoy buying toys and clothes with whatever happens to be the coolest phase or cartoon/ movie out at the time all over them. With this in mind I have given my surf wear a sci-fi sub-cultural theme but will approach it through the style of a mambo artist giving it an obscurity yet colourful, fun and imaginative appeal to young boys. The clothing will be suitable not just for ‘coasties’ but for rural children as well being suitable to wear as streetwear and not just at the beach. If successful it has a global market as there aren't many continents in this world which hasn't been influenced by the movies star wars. The debuting range I will design is suited for spring through to autumn.
Where would they wear it?
This clothing range could be worn to the beach, park, skate park, suitable for some sports or just as streetwear, mainly everyday wear.
How would they wear it?
It would be worn with a cool attitude but also a fun attitude maybe striking some alien fighting poses.
How would I sell it?
I would try to sell this mainly through the big chain stores where the majority of families shop e.g. target, big w, kmart etc and possibly online as shopping online is becoming increasingly popular especially for working parents.
What imagery would I use?
To appeal to young boys and to tie in with the sci fi theme I would use images such as space ships, monsters, aliens etc. these aliens and monsters could be seen surfing or swimming from sharks to give more of a surfy feel
My surf wear brand is targeted towards young boys aged 5-10. Boys at this age have a vivid imagination and enjoy buying toys and clothes with whatever happens to be the coolest phase or cartoon/ movie out at the time all over them. With this in mind I have given my surf wear a sci-fi sub-cultural theme but will approach it through the style of a mambo artist giving it an obscurity yet colourful, fun and imaginative appeal to young boys. The clothing will be suitable not just for ‘coasties’ but for rural children as well being suitable to wear as streetwear and not just at the beach. If successful it has a global market as there aren't many continents in this world which hasn't been influenced by the movies star wars. The debuting range I will design is suited for spring through to autumn.
Where would they wear it?
This clothing range could be worn to the beach, park, skate park, suitable for some sports or just as streetwear, mainly everyday wear.
How would they wear it?
It would be worn with a cool attitude but also a fun attitude maybe striking some alien fighting poses.
How would I sell it?
I would try to sell this mainly through the big chain stores where the majority of families shop e.g. target, big w, kmart etc and possibly online as shopping online is becoming increasingly popular especially for working parents.
What imagery would I use?
To appeal to young boys and to tie in with the sci fi theme I would use images such as space ships, monsters, aliens etc. these aliens and monsters could be seen surfing or swimming from sharks to give more of a surfy feel
Sunday, July 22, 2007
JUSTINS SURFWEAR BLOGG
:) JUSTIN’S SURFWEAR BRAND
Hi all fellow designers. My surf wear brand is for all seasons . My target market is male and female age range from 14 to 40 it will be distributed nationally in major cities through its own retail outlets and internationally via its own web page. The brand will have a surf skate punk feel, it would be worn by the rebellious type young and old.The clothing and accessories will be warn anywhere but formal occasions although the type of people wearing this label may do so as they like to stand out when in a rebellious mood. You could possibly find these rebels at skate parks, snowfields, rock festivals, city pubs/clubs, city beaches and universities. The brand may be worn as a statement by a person with a carefree attidude.Their only care is to not look like the latest fashion victim, these clothes would be timeless and if time did catch up with them they would constantly evolve and strive to look different. This brand would be inspired by the punk, grunge and military look. There will be a brand name but people will recognize it by a subtle yet questioning logo.
POSSIBLE BRAND NAMES- URBAN BLOWOUT, SURFURBAN, SURFWAR, STREET V.S SURF, NO VIKTEMS
SHOP DESCRIPTION.
The shop would have a war torn industrial/urban feeling. The floor would be polished concrete in dark washed burgundy tones.The walls would be brick render using old recycled bricks with the khaki render cracked and very rustic looking and the old bricks would be exposed in areas to reveal huge graphitti pieces.The sales counter would be made from heble stone and painted orange.The top of the service area would be broken bottles green and brown under a protective piece of Perspex. The change rooms would be made from terrazzo with wooden doors covered in graphitti stencils.The body off the shop would be at the front and at the rear would be a skateboarding half pipe , lounges and a dj booth.There would always be something going on in this area and it would be a place to hang out and sponsored pro’s would have to make weekly visits to the ramp. This would lure people into the shop and they would have to pass all the goods on the way in and out.The atmosphere would be high energy and no bullshit sales just an honest product.
Hi all fellow designers. My surf wear brand is for all seasons . My target market is male and female age range from 14 to 40 it will be distributed nationally in major cities through its own retail outlets and internationally via its own web page. The brand will have a surf skate punk feel, it would be worn by the rebellious type young and old.The clothing and accessories will be warn anywhere but formal occasions although the type of people wearing this label may do so as they like to stand out when in a rebellious mood. You could possibly find these rebels at skate parks, snowfields, rock festivals, city pubs/clubs, city beaches and universities. The brand may be worn as a statement by a person with a carefree attidude.Their only care is to not look like the latest fashion victim, these clothes would be timeless and if time did catch up with them they would constantly evolve and strive to look different. This brand would be inspired by the punk, grunge and military look. There will be a brand name but people will recognize it by a subtle yet questioning logo.
POSSIBLE BRAND NAMES- URBAN BLOWOUT, SURFURBAN, SURFWAR, STREET V.S SURF, NO VIKTEMS
SHOP DESCRIPTION.
The shop would have a war torn industrial/urban feeling. The floor would be polished concrete in dark washed burgundy tones.The walls would be brick render using old recycled bricks with the khaki render cracked and very rustic looking and the old bricks would be exposed in areas to reveal huge graphitti pieces.The sales counter would be made from heble stone and painted orange.The top of the service area would be broken bottles green and brown under a protective piece of Perspex. The change rooms would be made from terrazzo with wooden doors covered in graphitti stencils.The body off the shop would be at the front and at the rear would be a skateboarding half pipe , lounges and a dj booth.There would always be something going on in this area and it would be a place to hang out and sponsored pro’s would have to make weekly visits to the ramp. This would lure people into the shop and they would have to pass all the goods on the way in and out.The atmosphere would be high energy and no bullshit sales just an honest product.
Thursday, July 19, 2007
Marija's Surf Label/Shop
SummaDayz offers cool and classic surf wear for women. Reminiscent of summer holidays, growing up by the beach or days when life was simple, uncluttered and free, SummaDayz has a style sure to suit the young at heart up to the more mature woman with sizes ranging from 8-16. Patterns will include some subtle and some funky floral; frangipani's, hibiscus, roses and fruit/fruit salad designs.
Visit our new SummaDayz shop, located on Marine Pde, Kingscliff, for all your beach wear needs this holidays. As you step inside, you, and your partner, will enjoy more than just a shopping experience. With blonde timber floors and crisp white walls with strong & bold painted sections in a relaxing grass green, you'll feel as though your relaxing at a luxury resort. Add a hint of Bali with dark stained timber furnishings. A lounge with a coffee machine and a big screen playing classic 50 & 60's beach flicks will entertain while the discerning woman tries on selections from our swim wear, shorts, T-shirts and summer dresses.
Complete each outfit with a fabulous hat, sarong, shoes and jewellery.
SummaDayz, your one stop shop these summer holidays.
Visit our new SummaDayz shop, located on Marine Pde, Kingscliff, for all your beach wear needs this holidays. As you step inside, you, and your partner, will enjoy more than just a shopping experience. With blonde timber floors and crisp white walls with strong & bold painted sections in a relaxing grass green, you'll feel as though your relaxing at a luxury resort. Add a hint of Bali with dark stained timber furnishings. A lounge with a coffee machine and a big screen playing classic 50 & 60's beach flicks will entertain while the discerning woman tries on selections from our swim wear, shorts, T-shirts and summer dresses.
Complete each outfit with a fabulous hat, sarong, shoes and jewellery.
SummaDayz, your one stop shop these summer holidays.
Wednesday, July 18, 2007
JADE'S 300 WRDs
300wrd profile-jade
my brand:
FINK is an 80’s retro surf wear label. It is designed for all seasons as it includes a wide variety of clothing such as shorts, boardies, pants, skirts, jackets, jumpers, t’s, singlet, dresses, shoes and accessories. Fink is an ALL-GIRL clothing brand. The target market is for girls aged 15-20 and the geographical distribution is Australian wide. The subcultural influence for my brand is street, skate, punk and surf. FINK clothing is to be worn for style and attitude. FINK was primarily influenced and inspired by the ‘retro 80’s’. FINK was also inspired by ‘punks’, skate life, surf life and street life. Imagery to be used is lots of type (retro 80’s fonts), fluoro colours, beach life, skate life, vintage pics, surfboards, retro comic books, trademarks and logos. FINK clothing will be sold in surf shops Ozzy wide soon!
my shop:
My retro 80’s surf wear shop will have 80’s chequered tiles with brand logo on them too!
There will be retro surf and skate posters on the walls, vintage photos and famous people from the 80’s like surfer MP. The change rooms will be at the back of the shops. There wil be lots of them so there will never be a que and they won’t have curtain they will have doors with locks! And there won’t be big gaps under the doors so you will feel safe! The clothes with be ordered in sizes so it’s easy to find your size! The staff members will all be girls so you are more comfortable. The interior of the shop will include fluoro colours to go with the 80’s retro theme and hanging from the roof will be 80’s fads like vintage roller skates and the rubix cube.
my brand:
FINK is an 80’s retro surf wear label. It is designed for all seasons as it includes a wide variety of clothing such as shorts, boardies, pants, skirts, jackets, jumpers, t’s, singlet, dresses, shoes and accessories. Fink is an ALL-GIRL clothing brand. The target market is for girls aged 15-20 and the geographical distribution is Australian wide. The subcultural influence for my brand is street, skate, punk and surf. FINK clothing is to be worn for style and attitude. FINK was primarily influenced and inspired by the ‘retro 80’s’. FINK was also inspired by ‘punks’, skate life, surf life and street life. Imagery to be used is lots of type (retro 80’s fonts), fluoro colours, beach life, skate life, vintage pics, surfboards, retro comic books, trademarks and logos. FINK clothing will be sold in surf shops Ozzy wide soon!
my shop:
My retro 80’s surf wear shop will have 80’s chequered tiles with brand logo on them too!
There will be retro surf and skate posters on the walls, vintage photos and famous people from the 80’s like surfer MP. The change rooms will be at the back of the shops. There wil be lots of them so there will never be a que and they won’t have curtain they will have doors with locks! And there won’t be big gaps under the doors so you will feel safe! The clothes with be ordered in sizes so it’s easy to find your size! The staff members will all be girls so you are more comfortable. The interior of the shop will include fluoro colours to go with the 80’s retro theme and hanging from the roof will be 80’s fads like vintage roller skates and the rubix cube.
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