Sunday, July 29, 2007


My surf label is for girls aged between 13 and 25. i want to have lots of bright colours, patterns, beading, shimmer. There will be different styles of bikinis, dresses, shorts, tops also accesories like bangles, sunnies etc. When girls wear the clothes i want them to feel confident and pretty. i want the clothes to represent fun and energy. i was inspired by brands such as tiger-lily, roxy and mink pink. girls would wear these clothes to the beach shopping, on holidays and some of the dresses and can go from day to night. the patterns will be fun and cute yet totaly different. i want the brand to have an energetic bubbly appeal. It will be stocked at all major surf shops and also have its own stores.


I want the shop to have a lively bubbly atmosphere. i want one of the walls to be a bightly coloured patterned feature wall. the floors will have a marbel look and the counter will be a wooden antic, i want there to be a stand for the accesories i find that will make it easier for customers to try on sunnies etc. and it will also allow more space. There will be a backseat of an old car for a lounge. I also want dangling lights, and long mirrors all around the store to make it seem bigger. The shelves will be long and against the walls and a few small racks through the centre of the store. The window displays will be fun and colourful. The change rooms will be located down the back of the store it their own section. They will have full length mirrors and one on each wall in every change room allowing the customer to see every angle of their body. There will also be a mirror outside the change rooms. In the hall way out side the change rooms i want the wall to be a hot pink feature wall.

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